Tescos virtual supermarket

I came across this video during the International Retailing class. It is simple but still so innovative.
Tesco was facing fierce competition on the South Korean grocery market, especially from Emart. After doing some research on the purchase behaviour of South Korean people, Tesco introduced a business model which could allow them to increase sales without increasing their number of stores.
Tesco found out that Koreans are one of the hardest working people in the world and therefore grocery shopping is big effort for them. Furthermore Koreans are mobile phone affine people.
Tesco combined all given factors together and launched a matching business model for time sensitive hard working korean people.



This kind of business model opens several other industries new doors for marketing approaches.
Would that kind of marketing/sales be successful somewhere else in the world ? What do you guys think ?

SoundCloud

Sorry to everyone, has been a while since my last blog. Was too busy with all my assignments and was moving out as well.
Eventually I am able to blog about SoundCloud, as announced.
SoundCloud was founded 2007 in Sweden but established in Berlin. It is basically a platform for artist to share their music. It is the equivalent of Vimeo/Youtube for videos or Imageshak/Flickr for photos, but in this case for music. It sees itself in competition to Myspace but differentiates from Myspace through several features.

I don't know how many of you have experience with Myspace ? Actually I discovered Myspace in 2007 and joined the network, even before joining Facebook. At that time I really liked the idea of being able to lisitening to the newest releases from the artist I liked.
But I was really struggling with the speed of most of the artist's homepages. As most of the artists had extensive designed Myspace pages, it become very difficult to buffer the songs. Sometimes it took me 10 minutes to listen to a three minute song. In addition I was only able to listen to it and was not allowed to download it.

A key feature of SoundCloud is that it lets artists upload their music with a distinctive URL. This contrasts to MySpace, which hosts music only on the MySpace site. By allowing sound files to be embedded anywhere, SoundCloud can be combined with Twitter and Facebook to increase its audience reach.
Furthermore the artist can allow fans to download the songs or offer a puchase opportunity.
What makes SoundCloud especially interesting for DJs is, that there are no limitationa for the maximum size of the uploads. Therefore DJs are able to upload whole DJ sets.

Another feature of SoundCloud is that the user can comment at a specific part of the tracks, making it easy for fans to ask for a specific track within a whole one hour duration DJ set.

Meanwhile, a lot of blogs I mentioned in my second post are using SoundCloud.

Have a check of my favourite artist - Boys Noize from Berlin on SoundCloud.
http://soundcloud.com/boysnoize


What I forgot to mention, the SoundCloud player is suitable for Iphones/Ipod touches !