As a big fan of electronic music and also enjoying some djing in my spare time, I am going to blog about the current trend of electronic music blogs .
The consumer nowadays is spoilt and greedy. It is so easy for us to get intangible goods such as music (mp3s) or even whole movies for free from the world wide web. Therefore musicians partly resignated and are providing single songs, short previews or even whole DJ mixes for free on popular music blogs such as Earmilk and Fix up. But in fact it is only clever marketing
Earmilk.com for example, is providing nicely designed and written articles about the song releases and remixes. Furthermore they have a weekly chartlist of electronic, independent and house music. All songs can be downloaded for free.
With this kind of product offering and marketing the musicians only offer a part of their music for free and letting customer generated content doing the rest. In addition the customer gets an added value.
If the customer likes what she/he listened to, she/he might buy the whole EP/LP or in the best case, visit the live show.
For those who are interested:
http://www.earmilk.com/
Weekly chartlist of Earmilk:
http://www.earmilk.com/tag/suicide-sundaes/
http://www.djungeltrumman.se/fixup
For the next two posts, I am planning to blog about hypem and soundcloud. Both are very crucial social media markting tools for the music/electronic industry.
The consumer nowadays is spoilt and greedy. It is so easy for us to get intangible goods such as music (mp3s) or even whole movies for free from the world wide web. Therefore musicians partly resignated and are providing single songs, short previews or even whole DJ mixes for free on popular music blogs such as Earmilk and Fix up. But in fact it is only clever marketing
Earmilk.com for example, is providing nicely designed and written articles about the song releases and remixes. Furthermore they have a weekly chartlist of electronic, independent and house music. All songs can be downloaded for free.
With this kind of product offering and marketing the musicians only offer a part of their music for free and letting customer generated content doing the rest. In addition the customer gets an added value.
If the customer likes what she/he listened to, she/he might buy the whole EP/LP or in the best case, visit the live show.
For those who are interested:
http://www.earmilk.com/
Weekly chartlist of Earmilk:
http://www.earmilk.com/tag/suicide-sundaes/
http://www.djungeltrumman.se/fixup
For the next two posts, I am planning to blog about hypem and soundcloud. Both are very crucial social media markting tools for the music/electronic industry.
Nice! More music downloading sites! :D It is interesting how the music industry has adapted to the use of social media. Since Myspace, which is still used from bands and artists, the music industry has been using these social media platforms to expose and provide news, feeds, songs, and updates.
ReplyDeleteI am into Metal & Metal Core, and also has a band of my own back in Thailand. We also use myspace (But we are too lazy to update!). However, I realized many has also moved to Facebook in making music fan pages to connect to a larger group of audience who uses FB.
Myspace, however has became a very important social media platform for indy bands to grow and gain fame.
Good stuff! I'm a big fan of Soundcloud and I also follow some music blogs. I think it's great that music is shared for free and as you said, it might get people to go and see the live gigs.
ReplyDeleteI totally agree that these kind of blogs are a great marketing tool. The 'word-of-mouth' gets a new meaning because many people promote links to the blogs and they often spread from one blog to another... I know that I have been exposed to some great music from small artists and DJ's that I have only found through Soundcloud or blogs.
Here's another great music site if you're interested http://beatlife.net/
Can't wait to read about Soundcloud
I agree, with the illegal industry growing so rapidly, somehow marketers needed to come up with a strategy to keep the music industry alive. This is good. As we all know, consumers trust reviews from other consumers rather than marketers, therefore, listening to a song, seeing that it rates well with our consumer peers, we will probably buy a few more songs from that artist.
ReplyDeleteRoss
Great to see some innovation in the music industry. Rather than fighting consumers with legal threats, they are adapting their approach to give them what they want, and "value-adding" to generate a revenue stream. If only they'd done this from the early days!
ReplyDeleteMaybe other industries can learn from this? Newspapers? Movies? Books?
I'm looking forward to hearing more about soundcloud and hypem.