I came across this video during the International Retailing class. It is simple but still so innovative.
Tesco was facing fierce competition on the South Korean grocery market, especially from Emart. After doing some research on the purchase behaviour of South Korean people, Tesco introduced a business model which could allow them to increase sales without increasing their number of stores.
Tesco found out that Koreans are one of the hardest working people in the world and therefore grocery shopping is big effort for them. Furthermore Koreans are mobile phone affine people.
Tesco combined all given factors together and launched a matching business model for time sensitive hard working korean people.
This kind of business model opens several other industries new doors for marketing approaches.
Would that kind of marketing/sales be successful somewhere else in the world ? What do you guys think ?
Tesco was facing fierce competition on the South Korean grocery market, especially from Emart. After doing some research on the purchase behaviour of South Korean people, Tesco introduced a business model which could allow them to increase sales without increasing their number of stores.
Tesco found out that Koreans are one of the hardest working people in the world and therefore grocery shopping is big effort for them. Furthermore Koreans are mobile phone affine people.
Tesco combined all given factors together and launched a matching business model for time sensitive hard working korean people.
This kind of business model opens several other industries new doors for marketing approaches.
Would that kind of marketing/sales be successful somewhere else in the world ? What do you guys think ?
I really like this - best use of QR codes I think I have seen. This is a great example of a customer centric business model. It seems Australians are not really using QR codes that mush compared to other parts of the world but it would be fantastic if you could shop for groceries, DVDs, books etc. when you are waiting for a flight home....waiting at the airport could be a much more productive use time.
ReplyDeleteThis is so awesome! I love it. what a great way to give your customers what they want. We need it here in Aus.
ReplyDeleteWell done!
Ross
This is insane.... sometimes I worry that the online world makes people just plain lazy! However it is a really good way to reach consumers without having to physically expand.
ReplyDeleteI dont know how well it would work in Australia.... I think people here do crave convenience but are much more price sensitive - and I see something like this creating a price war....
Gimmick, and a very expensive one, at that. Wouldn't a website achieve the same result (in terms of customer ordering)? As a form of marketing communication, it's OK, as it creates buzz, but in terms of practical application, crazy idea that I can't see anyone else using.
ReplyDeleteit is very interesting post xiaoxiao! i think it is very innovative to combine the shopping with QR codes, which provides lots conveniences for customers. However, as Sonika Mehta said, it decreased the enjoyment during shopping which they only quick shopped things. on the other hand, it should be considered the cost of that just as Wags said. but i still think it is very innovative.
ReplyDelete